Holistic Data-Driven
Product (UX, UI)
Designer & Researcher
Scroll down to see my work!
Search & Discoverability
UX Research & Analysis
Conducted user research with the objective of improving the search bar experience on the luxury fashion e-commerce platform, Ounass. Through analyzing the user research and keyword data, I uncovered key issues and takeaways which led me to develop precise actionable for improving the search bar experience and thus increase conversion rate.
Best UX Practices
Case Study & UX Research
A Synthesis of Best UX Practices for Optimizing Planetary Well-being in Fashion E-Commerce. A framework of guidelines to educate businesses and UX designers in the fashion e-commerce industry on how UX design can create a meaningful impact on sustainability whilst also reducing returns and benefiting the business.
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BBConnect
Trend Analysis, Forecasting & UX, UI Design
A forecasting proposal for the BBC that applies trend analysis and forecasting to develop future scenarios, provides an in-depth understanding of the scope, nature, and role of design in exploring and shaping the future and proposes a relevant recommendation to ensure that the BBC continues to align with society in 2030.
Viewtique
AR & Sustainable UX, UI Design
A fashion e-commerce platform that houses sustainable and ethical brands. Using digital technologies such as augmented reality to create a “virtual changing room” and artificial intelligence to promote “digital window shopping”, I aimed to reduce returns and increase mindful consumer behaviour.
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Madeleine
Scandinavian-Asian multidisciplinary designer based in Dubai,
aiming to harmonize the intricacies of diverse human experiences.
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A holistic data-driven product designer & researcher,
who combines data-derived insights, behaviour analytics, and sentiment analysis to drive decision-making and design choices.
Holding a Masters Degree with Distinction in Design Innovation.
Implementing future-thinking & sustainability into my responsibility as a designer.
What I can do
Branding
& Identity
UX Research
& Implementation
Design Thinking
& Innovation
Product
UX & UI Design
Spatial
Design
Trend Analysis - Forecasting - Journey Mapping - Sustainable Design Alignment - Value Proposition - Competitor Analysis - Market Research - Case Studies - Horizon Scanning - Business Model Canvas - Design Thinking Canvas - Logo Design - Presentation Design